What is the True Cost of Customer Loss?
The cost of customer loss extends far beyond lost MRR. It causes a ripple effect throughout an organisation, negatively impacting cash flow, time, and resource optimization. By understanding the four key pillars of effective customer retention, you can mitgate the signifcant impact customer turnover has on your business.
In this guide you will get to know the four costs of customer loss:
- Direct Costs
- Acquisition Costs
- Social Costs
- Operational Costs